Leda consults companies in the orthopedic industry on their business development strategies. Her areas of expertise are strategic marketing and product development. She assists both early-stage and well-established companies in reaching their target markets. As well, she guides orthopedic surgeons and other inventors who wish to collaborate with device manufacturers.
Leda is based in Toronto, Canada and can assist international companies in entering North American markets.
Leda's training is in bioengineering and biomaterials at the University of Pennsylvania. She is a member of the F-4 Committee of the ASTM on Medical and Surgical Devices and Materials.
See Leda's chapter in the Orthopaedist's Guide to the Internet, at www.orthogate.com.
Leda's strengths are in connecting the right people to one another in a business development role.
Her contacts in North American sales and distribution networks allow her to help clients find the most appropriate channels for their products.
Leda's familiarity with leading-edge tools for communication, such as dynamically-driven websites and sales force automation technologies, brings new resources to corporate clients.
Staying on top of emerging technologies, Leda can connect large corporations with start-up companies whose fledgling product lines may be available for license or acquisition.
4 Melbourne Place
Toronto, ON M6K2B9
email: lada[email protected] (take out the "-22" to prevent spam)